Welcome to the Overworld, the metaverse! As we’re just beginning, find a place to relax, pick your preferences, and create your avatar. You’ll be amazed at the world you see around you. There are many metaverse participants, from fashion to government to treatment clinics, that are starting to mine for resources.
The building blocks are also being created by metaverse enablers from the tech and telecommunications industries. This is why I allowed my daughter to play Minecraft games — her world-building skills are powerful as the metaverse becomes a hub of connection, ideas, trade, and connectivity.
What’s the value of Metaverse Exploration? The metaverse is so small that it’s hard for people to see the long-term potential benefits. Every participant will have their own vision of the mission, but most roads lead towards diamonds.
Building bases and mining diamonds — Opportunities for different sectors, including retail, hospitality and healthcare.
Although you may view the metaverse as just a “cool” consumerist paradise – a new kind of social media, that’s only one level. While brand participation is important (I’ll go into this later), there are more applications to the metaverse, including advancements in science, medicine and education.
5G’s unparalleled connectivity speeds and edge computing capabilities make it a game changer
First, let’s look at the how. Businesses and consumers alike will be able dive deeper into virtual activity thanks to 5G’s incredible connectivity speeds and edge computation to increase 5G’s power even more. You can also add virtual reality (VR), and augmented reality(AR) innovations and infrastructure to the mix, which will allow you to dive deeper into virtual activity. Let’s now dive into those waters.
Healthcare using the metaverse
The metaverse will be used by healthcare professionals to reach out to patients, regardless of where they live. This will make it possible for rural patients and their families to see specialists. AR can also be used here – surgery with an AR overlay allows physicians to pinpoint the best incision points and receive real-time data regarding patient comorbidities.
Globally, doctors and healthcare professionals will be able exchange case studies and research with each other in virtual conferences. This will help to advance medicine. This is more than just video conferencing. Researchers can also pull their peers into the real-world experience of their research for deeper understanding and engagement.
Immersive learning is possible with AR/VR technologies in education
Future generations will also be able to benefit from the long-term educational value of the metaverse. AR and VR technologies allow for immersive experiences, complete with touch, sound, or smell. Students can travel through space, Magic School Bus their route through the human body, perform otherwise hazardous chemistry experiments, or take apart a cell in order to better understand each component.
The metaverse offers students a new way of addressing the opportunity gap.
Although some students are unable to afford field trips, all students will be able access the metaverse with school-supplied equipment. Students interested in pursuing post-secondary education will be able to take a virtual tour on the “Metaversity”, which are identical digital twins of schools like Southwest Oregon Community College or Morehouse College.
The training process will be transformed in all sectors by VR and the metaverse.
Training will be more efficient, allowing for an increase in safety and health. Manufacturing technicians can now train on a virtual twin of their machine to gain a better understanding of the risks and how the machines work. A medical student could also train on a virtual surgery, helping to understand different patient scenarios and not interrupting any live procedures.
How will brands fare in the metaverse
These are just some examples of how brands can switch to creative mode using the metaverse. They have access to a range of tools and resources to help them communicate their value proposition to customers. This new world allows brands to interact with their customers in completely new ways, without the limitations and budgetary constraints of the tangible realm. Imagine a shop in which a Bengal tiger accepts your order or a multi-player hunt for a limited-edition sneaker. This new world offers opportunities for customer experience strategies that are powerful and innovative.
Collaborating With Villagers — A New Customer Journey, Customer Experience Strategy
Gartner predicts 25% of metaverse users will spend at most one hour per day by 2026. 30% of companies worldwide will have products, services, and tools for the metaverse. Customer journey orchestration is a great way to create compelling journeys that both excite and keep users in the metaverse.
To ensure a strong customer experience in the metaverse age
A strong customer experience is essential for businesses. Businesses need to improve their digital customer experience. Do you see any creepers or monsters in the customer journey? Do there are touchpoints that could be magically enhanced and given more potency?
Businesses need to start optimizing their customer journey across channels now in order to increase engagement and loyalty and create a more memorable brand experience.
Who are you potential customers? What is the customer journey like?
Business owners must invest in better understanding their potential and current customers. Understanding where the business is mining diamonds, and where it hits lava is one example.
It is easier to replicate an extraordinary brand experience in metaverse if the CX and marketing department understand the key aspects that drive customer satisfaction.
Businesses can use customer journey mapping and orchestration to gain more insight into their customers and personalize digital experiences by adopting these tools.
The metaverse: Designing a customer journey
It is important to understand the generational divides. Gen X, Millennials and Gen X are building the foundation of the metaverse. In a few decades, Gen Z will design and optimize it. Gen Alpha, who will become an expert in creating and optimizing unimaginable business opportunities, will be the key to the metaverse’s opportunity.
The good news? Businesses now have the ability to understand the differences between each population and adapt their strategies to best appeal to them. However, they can also adapt to new worlds as they emerge.
Witches, Zombies and the Ender Dragon — Intense competition Takes Place
Given such a huge revenue opportunity, it’s no surprise that we see a battleground for players across all space – gaming, social media and telecommunications. A fierce competition is not the best path to the metaverse. Instead, there are more benefits to being able to collaborate with others.
The metaverse will not be organized by one company. It will involve a mix of cutting-edge technologies including blockchain, VR and AR.
The digital ecosystem is the backend to the metaverse
Imagine ordering pizza online, then walking to various stores to add each topping. Some toppings may not be compatible with the size or shape of your pizza, so you need to go to the next store. This is the digital ecosystem in which we live, and it will only get worse without collaboration.
With metaverse interoperability standard and enterprise software, which reduces complexity and brings all these toppings together under one roof, we now have a pizza party that is completely customizable.
The new era in technology
As we stand at the beginning of a new era of technology, right before it becomes mainstream, this is a rare opportunity to succeed. To make metaverse universes interoperable, all participants and enablers need to agree on a set standards. This will allow for greater creativity and detail.
There must be a set of universal standards
This warning is to be taken as a sign that metaverse enablers will not find common ground and agree on a set standard. We will soon face endless technical complexities, which will make the metaverse less appealing for consumers and businesses. New entrants will also be taking over those who are not willing to collaborate with their rivals in order create something special.
The metaverse is the new adventure.
As with any adventure, the metaverse has its pitfalls as well as opportunities. But it is worth taking part if we can anticipate the end result. Collaboration, optimizing for customer experience and allowing for creativity will allow us to unlock unparalleled opportunities for both business and society.